Teaching is based on business practice and applied theory.
The Marketing Management programme helps you acquire a high level of knowledge and skills within the field and consists of mandatory and elective elements, internship and a final project.
Our teaching is based on business practice and applied theory. Theory is approached through assignments, cases and problem-based learning, an instructional method that allows you to work in teams to answer questions or solve real-world problems. We also link theoretical knowledge to real-life cases developed in close cooperation with local companies.
In addition, you will be able to create your own profile using the elective elements of the 3rd semester of the programme.
1st semester
The semester consists of a number of mandatory elements, including business know how, methodology and market know how. You will work on these elements via a number of core areas.
2nd semester
During the 2nd semester, you will work on tactical and operational marketing for both the B2B and B2C markets.
3rd semester
During the 3rd semester, the focus is on internationalisation. In addition to the mandatory elements, you will be able to choose from a number of elective elements.
4th semester
The 4th semester consists of an internship and a final project.
The aim of the internship is to equip you with work experience within a business environment, giving you the opportunity to focus in depth upon problems and issues arising in the real world.
Your internship can either take place in a Danish company or in a foreign company. The duration of the internship will typically be between three and five months, depending on whether you decide to write your final project in cooperation with the company.
The educational programme starts with a commencement of studies exam
You are required to sit and pass an exam in order to continue on the Marketing Management programme no later than one month after studies have started.
The aim of the commencement of studies exam is to identify and exclude inactive students from the programme.
You can read more about the commencement of studies exam in the curriculum (online from August 2017).